During a month filled with avant-garde theatre and exceptional lectures, a national program called Advertising Week is reaching out to our neck of the woods with a very special event. On Wednesday January 27th, the Calgary rendition of Advertising Week will host a special showing of the highly acclaimed documentary Art & Copy at the Uptown Theatres.

In the same vein as the widely popular Helvetica documentary, Art & Copy is an exceptional look into the world of design and inspiration. Directed by Doug Pray (of HYPE and SCRATCH fame), Art & Copy explores the radical advertising campaigns, such as Just Do It, Got Milk? and many others, which have altered the way we ingest the corporate message.

This was easily one of the most anticipated films during the Calgary International Film Fest in September and won over the crowds at the Toronto Film Festival. Art & Copy is a movie that will entertain both sides of the spectrum. It provides in-depth insight into the campaigns that transformed the Advertising industry for those engaged in the business, while still providing plenty of great anecdotes for those not involved in the Industry or who have never really given the creative thought process of advertising a second glance.

To leverage a worn out advertising clich̩ РArt & Copy is a Documentary where there is definitely something for everyone.

Tags: Advertising Week, Art & Copy, Uptown Cinema

This entry was posted on Tuesday, January 26th, 2010 at 2:51 pm and is filed under Festivals & Fanfare, Stage & Screen. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.