Family owned and operated Insomnia Coffee serves up more than just gourmet espresso and French press coffee in its 8th Avenue SW and MacLeod Trail location: its ambiance and Old World charm are unparalleled in the local café scene. It’s not the average purveyor of coffee that sets up shop in a historic building replete with marble floors and 15 foot ceilings.
But location isn’t everything: Insomnia Coffee’s fresh homemade soup (a different, delicious selection that changes daily), made to order paninis (one vegetarian, one meat, changing monthly), crisp salad, and a wide array of irresistible cookies, brownies, cupcakes, muffins and more lure customers back again and again for tasty treats and healthful lunches. And if you’re a true devotee, you’ve probably already subscribed to their twitter feed (@insomniacoffee) and know that their gluten free peanut butter cookies are, as of two minutes ago, out in the display.
But what is the secret to Insomnia’s success (it’s been almost two years since its 2009 grand opening) when the market is, it would seem, saturated?
When talking to owner Shelly Spackman over a smoked cheddar and apple Panini and a soy misto, I’m impressed by her emphasis on scope: Insomnia focuses on quality over quantity (hence the small but impressive menu) and her entire family – husband, daughter, and son – is involved in the café.
Perfect for a business meeting, a leisurely lunch, or a quick coffee break, Insomnia won’t disappoint.
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